I N S E N

iHear Medical - Wire Notebook

Project Info

Client:

iHear Medical

Scope of Work:

Assisted founder and their agency with developing preliminary Messaging and Communications, Strategy, and Project Management for Crowdfunding and Pre-Launch Activities

iHear Medical

  • Successful Marketing Communications Campaign: Assisted the founder and their agency with developing messaging for a highly successful crowdfunding campaign. Worked with the iHear Medical team to develop preliminary message that later resulted in securing critical early-stage funding for their innovative hearing device.
  • Pre-Launch Strategy: Worked with the founder and their agency to develop a comprehensive pre-launch strategy that included messaging, target audience identification, and outreach, generating strong interest from potential investors and customers.

  • Messaging and Communications: Worked with the founder and their agency on their key talking points and messaging that later resulted in coverage in health, technology, and startup-focused publications, boosting visibility and credibility for iHear Medical as a leading innovator in the medical device industry.
  • Brand Positioning: Crafted a clear and compelling brand narrative, positioning iHear Medical as a disruptive force in the hearing aid market with cutting-edge technology and accessible pricing.