Results: Brand Uplift Successfully created materials to uplift Aurora Theatre to promote a more contemporary and engaging image, appealing to a broader and younger audience. The new marketing materials captured the essence of innovation while staying true to the theatre’s rich tradition. Audience Expansion Attracted new demographics, including younger patrons, diverse communities, and first-time theatre-goers, through targeted marketing campaigns and inclusive content strategies. Event Success Key events, including special performances and season openings, saw a significant boost in attendance.

Season Announcements & Ticket Sales Crafted compelling season announcements that created buzz within local communities and media, leading to a noticeable increase in early ticket sales, ahead of each new production’s opening. Theatre Reviews & Publicity Successfully garnered positive media coverage and critical acclaim for productions, securing favorable reviews from both local publications and high-profile theatre critics. Content Strategy & Social Media Growth Designed a vibrant content marketing strategy across social media platforms, enhancing engagement and visibility. This led to a 25% increase in social media followers and higher ticket conversion rates from online promotions. Community Engagement Strengthened Aurora Theatre’s relationship with local organizations and schools, positioning the theatre as a cornerstone of cultural engagement in the community, and increasing attendance from educational groups and local residents. Brand Positioning Elevated Aurora Theatre's standing as an innovative, inclusive, and contemporary theatre company, aligning with both its artistic values and the expectations of modern theatre-goers.